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Sales from Pinterest

Sales from Pinterest

  Moving Customers from Pinning to Purchase  9:40 AM Friday May 11, 2012   Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What's so compelling about a website that lets you make virtual bulletin boards of "pinned" images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are … Read entire article »

Filed under: Social Media

Watermelon Cake

Watermelon Cake

Watermelon Cake.  http://www.womansday.com/recipefinder/watermelon-cake-recipe-122677 Ann Stratton      Serves: 12  ingredients 1 box(es) (18.25 oz) yellow cake mix 1 box(es) (3.4 oz) vanilla instant pudding and pie filling mix 4 large eggs 1 cup(s) water 0.33 cup(s) oil 3.5 can(s) (16 oz each) vanilla frosting Red, orange, leaf green, yellow and black gel or paste food color Chocolate-covered raisins (Raisinets) You’ll also need: pastry bag, coupler, petal decorating tip 101S or 101 or basketweave tip 44 or 47 directions Heat oven to 350ºF. Coat two 9-in. round cake pans with nonstick spray. Line bottoms … Read entire article »

Filed under: Cake Decorating Techniques, Cake Recipes

Patriotic Cake

Patriotic Cake

The Coolest Fourth of July Cake I’ve Ever Seen Posted on Jun 29, 2011 in Desserts, Fourth of July, Holidays | 66 comments I am end­lessly amazed by food. And by peo­ple. Espe­cially food­ies. And the lim­it­less nature of the imag­i­na­tion when it comes to food. It’s so beautiful. How serendip­i­tous that cook­ing and pho­tog­ra­phy com­pli­ment each other so well! Nothing inspires me like a gor­geous pic­ture of food. I have books that I likely will never actu­ally cook from, but nev­er­the­less, I pour over … Read entire article »

Filed under: Cake Decorating Techniques, Patriotic Cakes

Fanpage Tips

Fanpage Tips

I'm a Social Media Coach so I spend a lot of time on facebook. I'm always looking at pages and I see a mix of "the Good, the Bad and the Ugly". Some businesses are marketing really well and I like to see if I can apply their tactics to my own business or to help my clients. And sometimes I find pages that are really not getting it at all. Here are a few notes … Read entire article »

Filed under: Decorating Business, Featured, Social Media

Berry-Lime Popsicles

Berry-Lime Popsicles

Berry-Lime Popsicles for the 4th by JAMIE on JULY 3, 2011 It’s hot, way hot. I’m talking 97 degrees hot. I don’t do well with heat, it makes me crabby and itchy. And I don’t enjoy being crabby or itchy. Last week Keurig came to my rescue when I received my monthly K-Cup shipment full of their Brew Over Ice varieties. As I made my way through the box it became increasingly clear that my summer was about … Read entire article »

Filed under: Cake Decorating Techniques, Holiday Desserts, Patriotic Cakes

Finding Customers

(another tip from our collection of Easy Cake Decorating Ideas) How to find customers is a tough question because there are so many different variables. Obviously the cheapest method is word of mouth.  Build a better cake and the people will beat a path for your door.  But what if you're new in town? Give aways are a great way to get started.  Donate a cake at a PTA event or church bake sale.  Bring a cake to work for some one's birthday or retirement or promotion.  Make sure you have some cards ready to go so you can place them with your cake.  And talk about how much you enjoy baking cakes.  Ask for help in spreading the word.  People like to be helpful.  Ask them to send business your way if … Read entire article »

Filed under: Decorating Business

Quick & Easy Cake Decorating Idea: Clean Your Plate!

Quick & Easy Cake Decorating Idea: Clean Your Plate!

Your cake decorating plate that is! If you're speeding things up by decorating your cake on the plate that will also be the pretty server platter, you need to be really neat - or use this shortcut!  Because it's next to impossible to frost a cake without a few smears here and there. So if you want to decorate your cake without using a cake board and then switching to a pretty serving platter, use this tip … Read entire article »

Filed under: Cake Decorating Techniques

Google Techniques for Bakers

Google Techniques for Bakers

If you have a website, you can’t ignore Google.  Don’t believe anything that says it’s easy.  It takes work and time, but it’s doable.  And you don’t want to use any “ninja tricks” that get you on Page One because Google Search is fluid and you’ll lose that rank as fast as you got it if your page has no substance.  And Page Rank doesn’t mean as much as you might think. 1: Keyword Choose a word … Read entire article »

Filed under: Decorating Business